Look, Kai Cenat may be a young, fun, lovable internet personality, but he doesn’t exactly strike as the type of guy who always knows how to read a room, particularly as it relates to social activism or political climate.  

Pastor Jamal Bryant, who has led the charge in boycotting Target, appeared to place responsibility on the corporation for soliciting performative partnerships with Black public figures, rather than with influencers like Cenat themselves.

“If @target would spend as much energy and resources meeting the demands of the target fast @targetfast40 as they are on influencers, paying preachers, and going to @essencefest, we would be further along,” Bryant wrote on Instagram, referencing Target’s presence at the Convention Center during this year’s Essence Festival, which has also been the subject of controversy. “Doing what’s right for our people is always made to feel like an inconvenience. Stand on business and don’t go back in until they handle us right!”

Journalist Jemele Hill was significantly less polite while addressing Target and its targeted partnerships with Black entertainers.

“Target is spineless. They don’t want to anger Donald Trump, so they won’t publicly apologize or rectify what they’ve done. Instead, they’re going to keep throwing checks at certain members of the Black community, hoping we will lose our will to fight. They’re just waiting to give the right Black celebrity a check so that it will galvanize people to return,” Hill said, referencing the NFL’s partnership with Jay-Z amid its Colin Kaepernick controversy. “Eventually, Target is going to partner with someone who is universally beloved in our community, force folks to make a hard decision, and run this same game.”

So, yeah—we’re still boycotting Target.