Meagan Good and Jonathan Majors aren’t just one of Hollywood’s hottest couples; they’re now fitness and wellness moguls, too. The duo just launched Honor Culture, a new venture teased on Instagram on July 7.

One promo reads: “Honor Your Healing. Honor Your Story.” Another simply teases, “Something’s coming. Stay tuned.” With black-and-white shots that scream strength, style, and serious chemistry, fans can’t get enough of the soft launch.

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Meagan Good & Jonathan Majors Launch Honor Culture

In the photos, Meagan Good and Jonathan Majors are serving body, discipline, and pure Black love. The pair looks TF good and we love to see it.

Meagan’s arms? Sculpted. Her waist? Snatched. Her Curves? You already know.

Meanwhile, Jonathan is giving peak muscle motivation: shirtless with an intensity on 10. One shot even shows him carrying Meagan on his shoulders like it’s light work. Because it is.

The sporty but statement-worthy editorial shoot seems intentional. The couple is letting us know their bond is deeper than red carpets and headlines.