Building With Purpose — How Renae Bluitt Champions Black Women Entrepreneurs
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Source: Shatimah Monaé
It’s 2026 and Renae Bluitt is busy planning out the year for She Did That. After wrapping a successful partnership with iOne Digital—featuring sold-out shopping experiences and a collaboration with the WNBA’s New York Liberty—it’s time to regroup as she charts the next chapter for the brand. Yet the mission hasn’t changed. Bluitt built She Did That. with a clear purpose in mind: to champion Black women entrepreneurs.
An entrepreneur herself, Bluitt is invested in seeing Black women thrive. “Our journeys are so unique, and not just from the perspective of the obstacles we’re facing, but how we approach things—the love and creativity and intention that we pour into our work,” she says.
By shining a light on fellow entrepreneurs while raising awareness around critical issues like the investment gap impacting women of color, she is organizing the business community in a powerful way to expand wealth and opportunity. MadameNoire caught up with Bluitt about her journey thus far, the brilliance of Black entrepreneurship, and what’s next.
Complex Reality
For well over a decade, Black women have been recognized as the fastest-growing demographic of entrepreneurs in the country, generating $118.7 billion in revenue. But behind these figures, Bluitt highlights a complex reality. “One of the most significant shifts we’re seeing now is the return of necessity-driven entrepreneurship for Black women,” she says, citing the widespread rollback of DEI initiatives and corporate layoffs that have made the job market increasingly unstable. “Shrinking access to opportunities in corporate America is absolutely pushing more Black women towards entrepreneurship, but not always because they plan to.”
Bluitt, who got her start in public relations, left the corporate workforce on her own terms, “I was intentional about creating a runway for myself.” Having a stable foundation made a world of difference when planning her exit. “When you’re choosing entrepreneurship, you can save and prepare for it,” she explains. But when people turn to entrepreneurship as a means of survival, “That creates a space where you’re building while you are financially vulnerable. You’re self-funding with limited safety nets.”
Source: Shatimah Monaé
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